Larry French
|
416
W. San Ysidro Blvd Suite L #1414 San Ysidro, California 92173 |
+1.303.588.9406 |
SUMMARY
Seasoned International Sales, Marketing & Business Development Leader
· Real estate sales executive with a proven track record of success
· Specializing in oceanfront resort residential communities (new sales & re-sales)
· Creative and accomplished international business development and marketing executive.
· 20 years of experience building and managing successful international sales teams.
· A passion for the Peninsula (Baja) for nearly 3 decades – basic bilingual competency – Immigrado Status in Mexico
EXPERIENCE
Frontero Nuevo, LLC
July 2001 – Present
Principal
International Business Development Executive active in several entrepreneurial ventures related to international real estate development, management, sales, marketing and technology:
Prudential Baja - now "The Baja Real Estate Group”
Inaugural member of executive franchise business planning team for a Prudential franchise exclusive to Baja California, México. Consitgenly performed in the top 2% of all agents in the area. Mr. French has served on the Board of directors of La Asociación Mexicana de Profesionales Inmobiliarios A.C. (AMPI) / NAR since 2006 Specializing in oceanfront real estate, due diligence, pro forma development & planning and secure acquisition.
Established marketing strategies (intercept marketing, marketing campaign management, ets…) and launched marketing and sales websites (http://www.bajacoastalrealestate.com, http://www.oceanfrontbaja.com, etc…) and established SEO and content strategies to support all marketing activities.
On-site duties for “new sales” at the area’s most prominent “oceanfront resort residential communities” (Calafia, Palacio del Mar, NAOS). Top seller (re-sales and new sales) in one of Baja’s finest, well established, “oceanfront resort residential communities”, Club Marena, for the last 4 years.
Adludo Group
Investment and development of a variety international business development, technology & internet marketing projects. Independent International Business development executive providing consulting services to international and technology based clients. Clientele have included internet startups (e.g. Zapotec Software) and international services firms (e.g. Arkus-Nexus, Tijuana). Strategic alliances, internet marketing services, strategic planning and global business channel development
Rental Innovations
Internet based vacation rental promotion and management services portal. Mr. French is the co-founder of the concept and is exclusively responsibly for business planning and development during the start-up phase of the business.
Bahiti Properties, SA
Real estate investment, management and marketing company, incorporated in Mexico. BPM has developed a portfolio of assets and businesses that are involved in the acquisition, development, marketing and management of real estate assets in Baja California. The company has successfully launched http://baja-rentals.com, http://rosaritorentals.com, as well as several resort specific sites that are also Rental Innovations alpha test sites.
Vericept Corporation
February 2005 – July 2006
Vice President, Business Development
Responsible for all business development activities related to market growth, channel development and partner program development for this early market network security technology company. Responsible for establishing and managing revenue generating relationships with leading financial, technology and consulting organizations such as Visa International, IBM, EDS, Protiviti, St Bernard Software and Bearing Point. Developed programs for VARS and leveraged the “Data Loss Prevention” concept into the framework for Payment Card Industry Data Security Standard (PCI DSS), HIPPA Compliance (healthcare) and Visa’s related partner network. Developed consulting services partner programs that were implemented as core offerings for Bearing Point and Accenture spin-off Protiviti. Consistently met all quota responsibilities.
Requisite Technology
August 1997 – April 2005
Vice President, International Business Development
Inaugural member of Requisites executive leadership team. Responsible for early market business development, channel management marketing and sales in the Asia-Pacific region & business development in the Americas. Revenue responsibility for all of the above. Hired and managed a team that successfully established first customers and resellers in Latin America including, Mexico (Cemex, Telmex, Santander), Brazil (Petrobras) and Argentina (Techint), LA Regional (Telefonica, Banco Santander), Asia-Pacific including Japan (Mitsui), Austral-Asia (CBA, Woolworth’s consortium) and China (HP/Com2B). Established and opened AP facilitates including offices in Tokyo and Singapore. Consistently exceeded quota supporting corporate revenues of over $60,000,000.
In-ERg Solutions, ltd.
January 1996 – August 1997
VP, Consulting Serivces
Founding member of an early market, data warehousing consulting services and software company. Mr. French had complete responsibility for marketing, sales & channel relationships of InER-G’s consulting services offerings and software products. Developed service & product offerings, marketing strategy & plans, services packaging, deliverable documentation, internal sales and recruiting procedures for this entrepreneurial endeavor. He managed all account activity among a fortune 100 base of clients in the retail, financial services, telecommunications and consumer products. Responsibilities included management of all sales and marketing personel. Developed channels through Teradata/NCR, Polk Data, KPMG and several . industries. Awarded Sears “Partners in Progress” Chairman’s Award identifying InER-G as one of the top four vendors to the Retailer. Achieved and managed nearly 1000% growth in company revenues (which reached approximately $12,000,000 annualized).
Keane (formerly AGS/NYNEX) January 1989 – January 1996
Director, Information System Services
National account responsibility for marketing, sales and management to IBM in the western US. Experience with clients in the telecommunications, manufacturing, software/hardware and consumer products industries. Responsibilities include oversight for an organization of about 100 employees. Offerings included information technology services, software support services, IS outsourcing, data center consulting, data warehouse/business intelligence systems, client/server software development, manufacturing technology consulting, logistics systems, project management, education/training and life cycle methodology software. Mr. French has oversight responsibility for approximately 100 employees. Achieved account growth of over 500% and “Pinnacle Club” status each year.
Sr Account Executive
Sr. Member of the Technical Staff - Software Engineering Consultant
Computer Associates (formerly ISSCO) April 1982 – January 1989
Sr.
Software Engineer
Responsible for the design, development, maintenance and technical sales support of decision support, computer graphics and project management software. Product responsibility included TellAPlan, TellAGraf, Disspla, Super Calc and Super Project
EDUCATION
University of Colorado at Boulder
Computer Science
Graduate Work on MS in Computer Science
San Diego State University-California State University
BA Economics
Minor Information Systems
Certificate Quantitative Analysis
BS Computer Science (equiv.)Graduate Teaching Fellowship
INTERESTS
Surfing (over 30 years of world wide surfing experience), Stand-Up Paddling (distance & surf), Fishing, Golf, mountain biking, whitewater kayaking, off-piste Skiing (telamark), Snowboarding, moderately accomplished chef with a passion for Baja Wines.
ASSOCIATIONS & MEDIA
Baja Scholarship Foundation Board of Directors 2010-2012
Chairman – Vendimia Open Golf Tournament (wine harvest charity event) 2009-2012
Recognized authority in Baja Real Estate; published in print, on the web
Voted areas Best Real Estate Agent by Mexico Living Magazine (see page 19)
Featured on Money Matters w/ George Chamberlain (NBC) & Real Estate Today KOGO:
REFERENCES AVAILABLE UPON REQUEST